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New Brand Identity for Wasma!

29 August 2025

The international exhibition of environmental technologies, Wasma, has unveiled its updated brand identity. The new visual concept reflects a commitment to harmony between technological progress and nature.

The key element of the new logo is a stylized combination of the recycling symbol and the letter “A,” designed with forms resembling arrows and leaves. The arrows represent circularity and development, while the leaves symbolize nature and eco-friendliness. The color palette is built around natural shades that emphasize the brand’s “green” character.

Elena Babikhina, Director of the exhibition, noted:

“Wasma is evolving: new sections are being introduced, and the range of participants and audience is expanding. The new brand identity reflects the spirit of the times and highlights the project’s core values. It’s a modern visual language that resonates with a new generation for whom caring for the environment is both a conscious necessity and a way of life.”

The updated brand identity will be rolled out gradually — from the exhibition’s website and social media to outdoor advertising and printed materials.

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29 August 2025