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The audience at Wasma was very targeted for us. The majority of visitors (about 80%) were industry professionals, and students from specialized universities (about 10%) showed keen interest in our technologies and internship opportunities. Visitors came to our booth with specific technical problems. During the exhibition, we found potential clients for product purchases and testing in our laboratory.

Participating in Wasma was our first time bringing this project into the public eye. Our goal was to show the expert community and the wider market what additional tools exist for working with waste. We presented our closed-loop project: we send stretch film waste to our partner, who recycles it and returns finished products made from our own waste to our shelves across Russia. Over the two years of this project, we have saved 11 million rubles.

We have been participating in Wasma for eight years in a row and will always participate.We consider it an important industry exhibition and want to enter new markets. We are in the B2B sector — contextual advertising doesn't work for us. Word of mouth and specialized events do. At the exhibition, we meet people who are impossible to reach with a cold call. And most importantly, here you can meet in person.

Interest in Wasma remains strong – it's a key event in the industry. Kommash is a regular participant in the exhibition, and this year we launched a collaboration with the JAC brand. Visitors to the stand appreciated the design improvements in the presented refuse truck. After the exhibition, the vehicle will be sent for testing at four industrial sites.

The exhibition remains highly relevant because of the high concentration of both consumers and equipment manufacturers. During the event, we learn a lot of useful details about equipment operation and receive valuable suggestions. The most important part for us is getting feedback – especially critical feedback, which helps us move forward.

For us, participating in Wasma is a must-have. It’s important for us to show that we’re active on the market and continue to grow. We take part in many events, but the core professional community of our industry is here. Clients and partners come to see us. This is an important milestone for us to evaluate progress, explore new opportunities, and strengthen cooperation.